In a new series titled the Road to Success, we take a look back at some of the outstanding entries and winners of the Daman Corporate Health and Wellness Awards to help individuals and organisations learn from them and implement some of these winning strategies.
In this feature, we take a closer look at the Mashreq Bank and their winning entry for the CSR Employee Engagement of the Year Award at the 2018 awards.
One of the biggest challenges facing any corporate initiative is ensuring staff involvement. This was probably the most impressive aspect of Mashreq’s corporate social responsibility (CSR) strategy.
In this, Mashreq has achieved an impressive 65 per cent employee engagement, according to Gallup polls. These figures would mean that the company has one of the most engaged workforces in the world.
In 2017, staff smashed their target of 5,000 hours to contribute a massive 10,000 working hours, volunteering for social causes.
Mashreq's comprehensive CSR strategy reaches out to the community with initiatives in local education, sustainability and human development.
Environmental initiatives have included planting ghaf trees at locations across Dubai, launching a waste paper recycling scheme, observing Earth Hour and organising a beach clean-up day.
Mashreq staff have been helping at special needs schools (al-Manzil Centre for special needs, a non-profile organisation that provides a professional educational environment for individuals with special needs), hosted students who want to learn about the banking and financial sector and regularly visit local schools to read to children.
A book donation campaign and stationary drive has also benefitted national schools, and a competition for scholarship is funded by the Mashreq Foundation.
In 2017, company employees implemented a Ramadan food collection drive in which 3,000 kg of food was gathered. The involvement of over 750 staff volunteering a total of 2,888 hours in "Give and Gain" day, raised an impressive AED 57,000.
But while these initiatives are without doubt impressive, it is the steps taken by the bank to involve its employees that ensured the programme’s success.
These steps included interactive polls at the company that have given employees the opportunity to influence decisions about the activities that are important to them. Family involvement is also encouraged wherever possible. These have been the most important factors in increasing staff participation.
With competition among employers growing to recruit and retain the best talent, Mashreq has recognised that a growing number of people want to work in an organisation that not only makes money, but makes a positive contribution to society.
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