Alyza Beg, Group Head – Corporate Affairs of the Easa Saleh Al Gurg Group (ESAG) set up the marketing, communications, quality, business excellence and CSR functions for the Group’s 28 businesses. Her diverse role involves working with brand custodians in developing their marketing and communications strategy whilst keeping the customer at the centre of all activity.
Alyza’s previous work experience includes three years at The Tiger Woods Dubai, Dubai Holding where she was responsible for managing Special Projects such as establishing the company’s Quality Management System, setting up monitoring structures, initiating the Corporate Social Responsibility drive and implementing an extensive Business Excellence calendar. Prior to this, Alyza worked with AIG in the Voluntary Employee Benefits Division.
Alyza holds a Bachelor of Science degree in Economics from University College London where she has lived for four years. During her time there, Alyza interned with the Swiss Investment Bank, Credit Suisse First Boston as a fixed income credit research analyst.