Alex Malouf is a marketing communications executive who has spent the last 16 years in the Middle East and lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He holds the position of corporate communications manager for the Arabian Peninsula at Procter & Gamble.

A journalist by training and with a cultural mix that is both European and Arabic, Alex Malouf’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. His experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital and social media.

Alex serves on a number of not-for-profit boards and advisory panels, including the International Association of Business Communicators EMENA Region and Zayed University College of Communications and Media Studies Advisory Council, as part of his efforts to promote the marcomms industry across the region.